SEO Copywriting Tips to Boost Your Search Engine Rankings
More than just interesting to a prospective audience, also relevant to the search engines too, SEO copy writing, also known as copy writing for the major search engines, is critical in planning your web content writing. It’s also often called ’search engine copywriting’.
SEO copywriting - writing content with the goal of increasing "hits" on your website by search engines - is very different from regular copywriting, but reader-friendliness should be the goal of both. When done right, SEO copywriting is a creative way to include the critical keywords and key phrases that the search engines crave in an easy-to-read article or item that your site visitors will enjoy. The way to do this is to use the right keywords in your copy. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. As a matter of fact, if you use too many keywords in your web content, search engines such as Bing, Google, and Yahoo! will penalize you, resulting in a lower page ranking for your web site. This is why when you’re planning to write a good copy, you have to take note of the keyword density. The biggest difference between SEO copywriting and any other form of copywriting is that with the former, you must always remember that you are writing for both your readers AND the search engines.
A main objective when you optimize web content for search engine ranking is making sure your targeted keywords and phrases are in all these key locations: the tags, description and the title. Perhaps you could even go one step further, and follow suggestions from some businesses that insist it’s also better to have your keyword in the domain name, too. Honestly, plenty of websites do quite nicely regardless of this extra step, though. Keyword placement is the most important factor as it is the factor that will determine the positions search engines place your website in relation to other sites with the same or similar keywords. You don’t really have to complicate the process by adding too many keywords in your content. You needn’t have any greater than three main keywords. Also, maintain a density from 3 to 5 percent. Initial market research is a vital component of your marketing since getting the attention of search engines takes some work. To optimize your content, you really should have your key phrases and words established prior to beginning your copy because this is vital in shaping your content.
You can also use the keywords in your subheadings/side headings. Leading to a friendly SEO website, in this way the reader is able to navigate around your site with greater ease. Go for synonyms and other relevant word choices where you think best, but be sure to stay away from overuse of the keywords in your articles. Repeating the keywords too much will make your article seem fake and you’ll lose readers. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.
Proof reading is a vital element that is often overlooked by the writer. Once you’re done writing your content, you should always proof read it. This will prevent unexpected spelling and grammar mistakes from slipping through. And also makes sure that the flow of the content is smooth. Having error-ridden articles just gives out an unprofessional impression to the reader.
Finally, remember to write your copy with the reader in mind, as they are your ultimate target, not the search engines. Even though you might bring in several thousand hits each day, if there is a lack of conversion occurring, everything is in vain. Assisting you in reaching your two goals, remember to target your prospective audience with high quality content. copy writing course http://www.copywritingtips4u.com